Constraints are good ” … life is much more successfully looked at from a single window, after all.” — F. Scott Fitzgerald / The Great Gatsby 1925 In the context of his masterpiece The Great Gatsby, Fitzgerald probably wasn’t thinking about web design. I get that. More likely, this memorable line suggests that a person […]
Thoughts
The truth about logos
Are logos really that important? A lot of experts don’t think so. So, before you spend a dime on discovery sessions, personas, or mood boards, read this article. Logos are overrated There, we said it. It’s a controversial opinion, especially if you’re a graphic designer or “brand strategist.” But honestly, some of the most recognizable […]
Smart People
Don’t tell me what to do. “It doesn’t make sense to hire smart people and then tell them what to do. We hire smart people so they can tell US what to do.” — Steve Jobs 1955–2011 Amen. I reckon maybe 20% of big employers get this. The rest insist on second-guessing your every move […]
Email is hard
Email can be hard, but it’s also essential to modern business. So if you don’t fully understand how it works (or don’t care to), you should find a professional who does. And pay them well. Almost indispensable If you run a business there are few things worse than a broken email system. And here’s the […]
Sharing isn’t reading
Just an observation I read an article the other day that suggested that the best length for a blog post was 1,447 words. No more, no less. The author came to this conclusion by analyzing 11.8 million Google search engine result pages (SERPs). He went on to say that “this correlation could be due to […]
Inspiration Is For Wimps
No shining moments It’s very trendy nowadays to peddle “inspirational” books and courses about “finding your passion.” And I suppose there’s a certain hopeful charm to the notion that one day your true calling will reveal itself in a single shining moment. I guess it happens to some people, but not many. And certainly not […]
The truth about inbound marketing
Outbound vs inbound marketing You may have heard these terms before and been thoroughly baffled by the confusing definitions you found online. Is it really that complicated? No. Marketing agencies just want you to think it’s some big mystery so they can charge you an arm and a leg for their advice. Not to worry, […]
The power of emotion
When done properly, color, images, typography, and layout can generate a lot of emotion. That’s something to think about when you’re doing your next sales presentation. Or re-designing your website. Don’t be boring The impact of using emotion in web design is significant and far-reaching. Emotion-based design (also known as affective design) is a design […]
