You may not know it, but many web design agencies outsource much — if not all — of their design and development work. Often to inexpensive overseas freelancers. Outsourcing is more common than you think Outsourcing isn’t necessarily a bad thing. There just seems to be so much of it going on these days. From […]
Thoughts
How to promote your website
There are over 1.88 billion websites on the internet, so it’s critical that you promote your own site at every opportunity. Learn how with these 13 simple tips. Help people find your new website Google indexes a bazillion new web pages every single day. Most will never receive a human visitor. Why? Because there’s just […]
The truth about social media engagement
Does social media engagement really matter? From the beginning of social media (around 1997), post “engagement” has always been promoted as one of its most valuable and defining features. Liking, commenting, following, and sharing were all types of social media interaction considered essential to a company or individual. Even today, social media “success” is typically […]
A Facebook page is not a website
Nine reasons why a Facebook business page is no substitute for a website If you own a small to medium-sized business (SMB), and you’re serious about establishing a successful online marketing presence, it’s going to take a lot more than Facebook “comments” and “likes.” Even though a Facebook business page can be a powerful way […]
SEO Myths
19 Common SEO Myths For the uninitiated, SEO is short for search engine optimization. It’s a mostly overhyped collection of methodologies (many questionable) for improving the search engine rankings of websites. In other words, trying to game Google. Introduction SEO is a controversial topic and every “expert” has their own opinions and theories about it. […]
Marketing for Community Organizations
Preserving tradition in a digital world. Despite all the changes to the media landscape in the last 20 years, the fundamentals of marketing haven’t changed much. You still need to get people’s attention, and hold it long enough to make a positive impression that leads to interaction. It’s still about creating opportunities to start a […]
Websites That Work
Seven keys to online success Does your website work? And if it does, how do you know? Whether you sell products or services — online or off — your website is probably a customer’s first interaction with your business. So, just like a car, boat, or a home, your website needs to be properly maintained […]
Vague But Exciting
The dawn of the World Wide Web Have you ever wondered about the origin of the World Wide Web? The passages below are from an online book (see below) by Jeremy Keith. He can explain it far more eloquently — and with much more authority — than I could. Enjoy. Complex machinery Right now humanity’s […]
33 Signs
33 signs that you might need a better web designer. Sometimes I get asked: “What’s the difference between a $500 website and one that costs $5,000?” My usual snarky response of “$4,500” no longer gets many laughs, so I came up with this list of things that may indicate that you need a better website. […]
da Vinci Was a Doodler
Why so few paintings? You’re no doubt familiar with Leonardo da Vinci, the 15th century artist most famous for painting the Mona Lisa and The Last Supper. But maybe you didn’t know that he was also a sculptor, engineer, architect, and inventor. In fact, despite his wizardry with a brush, only 15 paintings have been […]
