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Thoughts

Website maintenance plans

November 15, 2023 by Philip Papeman

If you build a website you can’t manage or promote, you haven’t solved a problem — You’ve created one. Launching a website isn’t the end of the process, it’s just the beginning. You need a maintenance plan. What is a website maintenance plan? Websites require ongoing attention to stay secure, functional, relevant, and effective. A […]

Filed Under: Business

Website credibility tips

October 18, 2023 by Philip Papeman

By following a few suggestions, you can enhance your website’s credibility, gain the trust of your visitors, improve your online reputation, and maybe even boost your search engine rankings. Do visitors trust your website? Have you ever visited a website and thought “Uh-oh, I’m not sure I can trust this place?” Sure you have, and […]

Filed Under: Marketing

Painless web design

September 20, 2023 by Philip Papeman

Building a website can be a long and messy process, but it shouldn’t make you miserable. Whether you’re working with a designer, or going it alone, we’ve gathered a few tips to get you through it with your sanity intact. Table of contents Why is making a website so hard? People often ask me why […]

Filed Under: Design

Marketing automation

August 16, 2023 by Philip Papeman

Marketing automation enables businesses to deliver timely, relevant, and personalized content to their audience — Increasing efficiency, improving customer relationships, and driving revenue growth. Table of contents What is marketing automation? Marketing automation refers to the use of technology platforms to automate and streamline various marketing tasks and processes. The goal is to enhance efficiency, […]

Filed Under: Technology

Social media advocacy

July 19, 2023 by Philip Papeman

Social media advocacy is a powerful strategy that encourages employees to actively promote their company on personal social media accounts. Executed properly, it can significantly improve a company’s reach and brand awareness. Table of contents What is social media employee advocacy? “Social media employee advocacy” refers to the practice of employees actively promoting and supporting […]

Filed Under: Marketing

ZMOT

June 21, 2023 by Philip Papeman

The internet has forever changed how we decide what to buy. Google calls this online decision-making moment the zero moment of truth – or simply ZMOT. What is a moment of truth? In marketing, a “moment of truth” refers to a critical point in a customer’s journey when they make a decision that significantly impacts […]

Filed Under: Marketing

How to choose a website host

May 17, 2023 by Philip Papeman

The choice of a website host directly impacts performance, reliability, scalability, and security. Other than design, it’s the single most important decision you’ll make regarding your website. Why is website hosting such a big deal? We know it’s not glamorous, but it is critical. Choosing the right website host is essential because it enables reliable […]

Filed Under: Technology

Social proof explained

April 19, 2023 by Philip Papeman

Ever wonder why we tend to follow the crowd? Why do we often choose to do what others are doing, or buy products that other people have recommended? Why do we behave like sheep? The answer lies in social proof, a powerful psychological phenomenon that shapes our decisions and behaviors. What is social proof? Social […]

Filed Under: Culture

The bus factor

March 15, 2023 by Philip Papeman

If you don’t know what a “bus factor” is, that’s okay — most people don’t. It’s an arcane term used mostly in the software development industry. But if you own a business with a website, the concept is worth exploring. Read on to find out why. What is the bus factor? Historically, the “bus factor” […]

Filed Under: Technology

Website accessibility guide

February 22, 2023 by Philip Papeman

Is your business website accessible to everyone? Even those with disabilities? Download our free accessibility guide and learn how to make your website a better experience for all of your visitors. No email required. What is web accessibility? Web accessibility is the practice of making websites usable for all visitors, including those with disabilities, impairments, […]

Filed Under: Design

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1989
"I'd like to get back to an important point: simplicity. Both HTML and HTTP are breathtakingly simple. This kind of elegance allows for versatility, it allows for universality. And the best part is — the online catalog viewer, the transfer protocol, the web server software — all of it is free."

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