Constraints are good ” … life is much more successfully looked at from a single window, after all.” — F. Scott Fitzgerald / The Great Gatsby 1925 In the context of his masterpiece The Great Gatsby, Fitzgerald probably wasn’t thinking about web design. I get that. More likely, this memorable line suggests that a person […]
Thoughts
The Truth About Logos
Logos are overrated “The truth about logos is that they are not that hard to do. If you ask people in the U.S. what logos they like and recognize, they’ll name Target or Nike. Target for example, is just a dot with a circle around it, that’s all it is. So if you want a […]
Smart People
Don’t tell me what to do. “It doesn’t make sense to hire smart people and then tell them what to do. We hire smart people so they can tell US what to do.” — Steve Jobs 1955–2011 Amen. I reckon maybe 20% of big employers get this. The rest insist on second-guessing your every move […]
Email Is Hard
The killer app If you run a business there are few things worse than a broken email system. And here’s the rub — It’s pretty obvious when you’re not getting any email, but when you’re not getting just some of it, it’s much tougher to diagnose. And fix. The problem, of course, is that a […]
1,447 Words
Just an observation I read an article the other day that suggested that the best length for a blog post was 1,447 words. No more, no less. The author came to this conclusion by analyzing 11.8 million Google search engine result pages (SERPs). He went on to say that “this correlation could be due to […]