A decade ago I was the marketing director at a community bank. Back then, promotional advertising was pretty straightforward. In a small town, your choices are limited: you’ve got local television, a few radio stations, one daily newspaper, and maybe a weekly tabloid. We almost exclusively used the local daily newspaper. We’d run quarter-page ads… [Read more]
Thoughts
More mobileness
The Google mobile-first index is here In 2016 the smartphone overcame the desktop computer as the dominant Internet device. Since then, Google has increasingly stressed the importance of mobile usability. Today, if your website isn’t mobile “friendly” you’re most likely already missing out on a lot of organic traffic. And this trend will grow… [Read more]
Not secure
Google battles the unencrypted web In September 2018, Google’s Chrome browser will start displaying secure (HTTPS) pages with a more neutral indicator. Beginning with Chrome 69, the word “Secure” will be removed from the address bar of encrypted sites, but the lock icon will remain. Then in October 2018, Chrome 70 will display a “Not… [Read more]
The truth about logos
The truth about logos is that they are not that hard to do. If you ask people in the U.S. what logos they like and recognize, they’ll name Target or Nike. Target for example, is just a dot with a circle around it, that’s all it is, so if you want a logo like Target,… [Read more]
Beware success
Success is a lousy teacher. It seduces smart people into thinking they can’t lose. — Bill Gates / Microsoft So true. Nothing ruins more businesses than early success. As a former employee of a few once-prosperous companies, I have some firsthand experience with this syndrome. Business is booming, profits are soaring, and the stockholders are… [Read more]
