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Who the hell is Ern Berck?

The story of Ern Berck

January 29, 2025 by Philip Papeman


Who the hell is Ern Berck?

A blacksmith.


Making stuff with fire and iron

Ern Berck is the blacksmith at an anonymous town shown in the opening scenes of the 1960 film The Magnificent Seven. You never see him, he never speaks. But somehow you know he’s there — with fire and iron — making stuff.

ern berck blacksmith the magnificent seven

The movie

The Magnificent Seven is a 1960 American Western film directed by John Sturges. It is an Old West style remake of Akira Kurosawa’s 1954 Japanese film Seven Samurai.

The movie stars Yul Brynner, Steve McQueen, Horst Buchholz, Robert Vaughn, Charles Bronson, Brad Dexter, and James Coburn (shown left to right, below).

The Magnificent Seven group photo

They portray a group of seven gunfighters hired to protect a small village in Mexico from a bunch of marauding bandits and their leader, played by Eli Wallach. The legendary musical score was composed by Elmer Bernstein.

Sadly, all of the original seven are dead now. Robert Vaughn was the last to go in 2016, at 83. In 2013, the film was selected for preservation by the Library of Congress for being culturally, historically, and aesthetically significant.

Movie background

“There is no bank, and the town is anonymous, no signs announcing the name. There is the Belmar House hotel and a saloon called 5 Leagues. William Johnson is the proprietor of the livery stables, Ern Berck is the blacksmith and P. Garret owns the general store. There is a drugstore and a shop selling stoves and tinware.

“The undertaker Chamlee has ornate signage above his door. Mexican influence is limited to a cantina called Los Toritos (little peppers), a shop selling cerveza (beer), signs at the stockyard and the locomotive carrying the imprimatur of a Mexican railway. The impression is this town caters to foreigners passing through but not residents.”

— Brian Hannan / The Making of The Magnificent Seven

What does this have to do with website design?

Probably nothing. But sometimes inspiration comes from unusual places. Besides, looking outside my own industry has always helped me view things with a fresh perspective.


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Filed Under: Signals

About Philip Papeman

Philip Papeman is the proprietor of Ern Berck Digital, a web design studio in Chico, California. After successful careers in hospitality, broadcasting, and finance, his focus shifted to web design and development. Since 1999 he's been helping small businesses with thorny problems, entrepreneurs with great ideas, and everyone in between.

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