It’s either an expensive website or an inexpensive marketing machine. You decide. Really expensive websites fail daily. Why? Because a website is only the beginning. Lots of people think they can just build a fancy website or online store and the sales will come tumbling in. That’s not gonna happen. Launching a website isn’t the […]
Signals
What is messaging?
What’s the difference between copywriting and messaging? Attitude. Just be yourself. Some marketing agencies will try to convince you that website “messaging” is some sort of magical communication tactic. They may even try to sell you an expensive messaging workshop or “masterclass.” Honestly, it’s not that complicated. Messaging is just content with an attitude. If you write with clarity, warmth, and personality, you’ll be fine.
