If you build a website you can’t manage or promote, you haven’t solved a problem — You’ve created one. Launching a website isn’t the end of the process, it’s just the beginning. You need a maintenance plan. What is a website maintenance plan? Websites require ongoing attention to stay secure, functional, relevant, and effective. A […]
About Philip Papeman
Website credibility tips
By following a few suggestions, you can enhance your website’s credibility, gain the trust of your visitors, improve your online reputation, and maybe even boost your search engine rankings. Do visitors trust your website? Have you ever visited a website and thought “Uh-oh, I’m not sure I can trust this place?” Sure you have, and […]
Painless web design
Building a website can be a long and messy process, but it shouldn’t make you miserable. Whether you’re working with a designer, or going it alone, we’ve gathered a few tips to get you through it with your sanity intact. Table of contents Why is making a website so hard? People often ask me why […]
Marketing automation
Marketing automation enables businesses to deliver timely, relevant, and personalized content to their audience — Increasing efficiency, improving customer relationships, and driving revenue growth. Table of contents What is marketing automation? Marketing automation refers to the use of technology platforms to automate and streamline various marketing tasks and processes. The goal is to enhance efficiency, […]
Social media advocacy
Social media advocacy is a powerful strategy that encourages employees to actively promote their company on personal social media accounts. Executed properly, it can significantly improve a company’s reach and brand awareness. Table of contents What is social media employee advocacy? “Social media employee advocacy” refers to the practice of employees actively promoting and supporting […]
ZMOT
The internet has forever changed how we decide what to buy. Google calls this online decision-making moment the zero moment of truth – or simply ZMOT. What is a moment of truth? In marketing, a “moment of truth” refers to a critical point in a customer’s journey when they make a decision that significantly impacts […]
How to choose a website host
The choice of a website host directly impacts performance, reliability, scalability, and security. Other than design, it’s the single most important decision you’ll make regarding your website. Why is website hosting such a big deal? We know it’s not glamorous, but it is critical. Choosing the right website host is essential because it enables reliable […]
Social proof explained
Ever wonder why we tend to follow the crowd? Why do we often choose to do what others are doing, or buy products that other people have recommended? Why do we behave like sheep? The answer lies in social proof, a powerful psychological phenomenon that shapes our decisions and behaviors. What is social proof? Social […]
The bus factor
If you don’t know what a “bus factor” is, that’s okay — most people don’t. It’s an arcane term used mostly in the software development industry. But if you own a business with a website, the concept is worth exploring. Read on to find out why. What is the bus factor? Historically, the “bus factor” […]
Website accessibility guide
Is your business website accessible to everyone? Even those with disabilities? Download our free accessibility guide and learn how to make your website a better experience for all of your visitors. No email required. What is web accessibility? Web accessibility is the practice of making websites usable for all visitors, including those with disabilities, impairments, […]
