Is quality content still the holy grail of online marketing? If so, what are its benefits and drawbacks? How can you repurpose your content to make it work harder and last longer? Let’s find out. What is content marketing? Content marketing is a strategy that involves creating and sharing valuable, relevant, and consistent online content […]
About Philip Papeman
Web design mistakes
An exploration of 42 of the most common website design mistakes you’re likely to come across on the internet, including comments on typography, layout, images, usability, and more. 42 common website design mistakes We’re often asked to audit websites for performance, conversion, and design issues. This article highlights some of the most frequent design mistakes […]
Fundamentals of SEO
SEO is typically broken down into four distinct disciplines, often referred to as the “four pillars of SEO.” Here we add brand awareness as the fifth pillar. SEO and Google As we’ve mentioned elsewhere on this site, search engine optimization (SEO) is a controversial topic and every “expert” has their own opinions and theories about […]
Dark social
The term dark social refers to content that people share through private channels — such as email, texting, and messaging apps — that can’t be easily tracked by web analytics software. What is dark social media? If you’ve never heard of “dark social,” don’t feel bad. You’re not alone. In fact, a lot of marketing […]
The trouble with outsourcing
You may not know it, but many web design agencies outsource much — if not all — of their design and development work. Often to inexpensive overseas freelancers. Outsourcing is more common than you think Outsourcing isn’t necessarily a bad thing. There just seems to be so much of it going on these days. From […]
How to promote your website
There are over 1.88 billion websites on the internet, so it’s critical that you promote your own site at every opportunity. Learn how with these 13 simple tips. Help people find your new website Google indexes a bazillion new web pages every single day. Most will never receive a human visitor. Why? Because there’s just […]
The truth about social media engagement
Does social media engagement really matter? From the beginning of social media (around 1997), post “engagement” has always been promoted as one of its most valuable and defining features. Liking, commenting, following, and sharing were all types of social media interaction considered essential to a company or individual. Even today, social media “success” is typically […]
A Facebook page is not a website
Nine reasons why a Facebook business page is no substitute for a website If you own a small to medium-sized business (SMB), and you’re serious about establishing a successful online marketing presence, it’s going to take a lot more than Facebook “comments” and “likes.” Even though a Facebook business page can be a powerful way […]
SEO Myths
19 Common SEO Myths For the uninitiated, SEO is short for search engine optimization. It’s a mostly overhyped collection of methodologies (many questionable) for improving the search engine rankings of websites. In other words, trying to game Google. Introduction SEO is a controversial topic and every “expert” has their own opinions and theories about it. […]
Marketing for community organizations
A simple digital framework for service organizations that will help increase awareness, create interest, and provide a clear and easy-to-use path for supporters to connect and learn. Preserving tradition in a digital world Despite all the changes to the media landscape in the last 20 years, the fundamentals of marketing haven’t changed much. You still […]
