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Ern Berck Digital

Web design in Chico, California

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Philip Papeman

About Philip Papeman

Philip Papeman is the proprietor of Ern Berck Digital, a web design studio in Chico, California. Since 1999 he's been helping small businesses with thorny problems, entrepreneurs with great ideas, and everyone in between.

Content marketing still works

January 23, 2023 by Philip Papeman

Is quality content still the holy grail of online marketing? If so, what are its benefits and drawbacks? How can you repurpose your content to make it work harder and last longer? Let’s find out. What is content marketing? Content marketing is a strategy that involves creating and sharing valuable, relevant, and consistent online content […]

Filed Under: Marketing

Web design mistakes

December 26, 2022 by Philip Papeman

An exploration of 42 of the most common website design mistakes you’re likely to come across on the internet, including comments on typography, layout, images, usability, and more. 42 common website design mistakes We’re often asked to audit websites for performance, conversion, and design issues. This article highlights some of the most frequent design mistakes […]

Filed Under: Design

Fundamentals of SEO

November 28, 2022 by Philip Papeman

SEO is typically broken down into four distinct disciplines, often referred to as the “four pillars of SEO.” Here we add brand awareness as the fifth pillar. SEO and Google As we’ve mentioned elsewhere on this site, search engine optimization (SEO) is a controversial topic and every “expert” has their own opinions and theories about […]

Filed Under: Technology

Dark social

October 24, 2022 by Philip Papeman

The term dark social refers to content that people share through private channels — such as email, texting, and messaging apps — that can’t be easily tracked by web analytics software. What is dark social media? If you’ve never heard of “dark social,” don’t feel bad. You’re not alone. In fact, a lot of marketing […]

Filed Under: Marketing

The trouble with outsourcing

September 26, 2022 by Philip Papeman

You may not know it, but many web design agencies outsource much — if not all — of their design and development work. Often to inexpensive overseas freelancers. Outsourcing is more common than you think Outsourcing isn’t necessarily a bad thing. There just seems to be so much of it going on these days. From […]

Filed Under: Business

How to promote your website

August 29, 2022 by Philip Papeman

There are over 1.88 billion websites on the internet, so it’s critical that you promote your own site at every opportunity. Learn how with these 13 simple tips. Help people find your new website Google indexes a bazillion new web pages every single day. Most will never receive a human visitor. Why? Because there’s just […]

Filed Under: Marketing

The truth about social media engagement

July 25, 2022 by Philip Papeman

Does social media engagement really matter? From the beginning of social media (around 1997), post “engagement” has always been promoted as one of its most valuable and defining features. Liking, commenting, following, and sharing were all types of social media interaction considered essential to a company or individual. Even today, social media “success” is typically […]

Filed Under: Culture

A Facebook page is not a website

May 27, 2022 by Philip Papeman

Nine reasons why a Facebook business page is no substitute for a website If you own a small to medium-sized business (SMB), and you’re serious about establishing a successful online marketing presence, it’s going to take a lot more than Facebook “comments” and “likes.” Even though a Facebook business page can be a powerful way […]

Filed Under: Marketing

SEO Myths

January 4, 2022 by Philip Papeman

19 Common SEO Myths For the uninitiated, SEO is short for search engine optimization. It’s a mostly overhyped collection of methodologies (many questionable) for improving the search engine rankings of websites. In other words, trying to game Google. Introduction SEO is a controversial topic and every “expert” has their own opinions and theories about it. […]

Filed Under: Technology

Marketing for community organizations

August 3, 2021 by Philip Papeman

A simple digital framework for service organizations that will help increase awareness, create interest, and provide a clear and easy-to-use path for supporters to connect and learn. Preserving tradition in a digital world Despite all the changes to the media landscape in the last 20 years, the fundamentals of marketing haven’t changed much. You still […]

Filed Under: Marketing

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1989
"I'd like to get back to an important point: simplicity. Both HTML and HTTP are breathtakingly simple. This kind of elegance allows for versatility, it allows for universality. And the best part is — the online catalog viewer, the transfer protocol, the web server software — all of it is free."

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