33 signs that you might need a better web designer. I often get asked: “What’s the difference between a $500 website and one that costs $5,000?” My usual snarky response of “$4,500” no longer gets many laughs, so I came up with this list. If you’re not thrilled with your current website, this might help […]
About Philip Papeman
da Vinci Was a Doodler
Why so few paintings? You’re no doubt familiar with Leonardo da Vinci, the 15th century artist most famous for painting the Mona Lisa and The Last Supper. But maybe you didn’t know that he was also a sculptor, engineer, architect, and inventor. In fact, despite his wizardry with a brush, only 15 paintings have been […]
The Boys From Dayton
Confessions of an Ad Man At a used bookstore many years ago, I bought a first edition of the 1963 classic Confessions of an Advertising Man by David Ogilvy. Neatly folded and tucked inside the book was this hand-typed memo on Diamond National Corporation letterhead: Required reading The language in the memo seems almost quaint, […]
What is Email Marketing
Most folks get it wrong Despite all the hype about TikTok, Facebook ads and YouTube videos, there’s still no better way to connect with your customers and grow your business than through email marketing. Yet the vast majority of businesses aren’t using it effectively. Own your audience On any other platform, whether it’s Instagram, YouTube, […]
A Single Window
Constraints are good ” … life is much more successfully looked at from a single window, after all.” — F. Scott Fitzgerald / The Great Gatsby 1925 In the context of his masterpiece The Great Gatsby, Fitzgerald probably wasn’t thinking about web design. I get that. More likely, this memorable line suggests that a person […]