An exploration of 42 of the most common website design mistakes you’re likely to come across on the internet, including comments on typography, layout, images, usability, and more. 42 common website design mistakes We’re often asked to audit websites for performance, conversion, and design issues. This article highlights some of the most frequent design mistakes […]
Design
Websites that work
In this short guide to building and managing an effective website, we’ll explore seven critical steps that will help get your site functioning at the highest level. Seven keys to online success Is your website working hard for your business? And if it is, how do you know? Whether you sell products or services — […]
33 Signs
33 hints that you might need a better web designer. Don’t get us wrong — Not all inexpensive websites are crummy. But if you’re not thrilled with your current website, this might help explain why. Is your website guilty? If your livelihood depends on your online presence, then there are few things worse than a […]
A Single Window
Constraints are good ” … life is much more successfully looked at from a single window, after all.” — F. Scott Fitzgerald / The Great Gatsby 1925 In the context of his masterpiece The Great Gatsby, Fitzgerald probably wasn’t thinking about web design. I get that. More likely, this memorable line suggests that a person […]
The truth about logos
Are logos really that important? A lot of experts don’t think so. So, before you spend a dime on discovery sessions, personas, or mood boards, read this article. Logos are overrated There, we said it. It’s a controversial opinion, especially if you’re a graphic designer or “brand strategist.” But honestly, some of the most recognizable […]
The power of emotion
When done properly, color, images, typography, and layout can generate a lot of emotion. That’s something to think about when you’re doing your next sales presentation. Or re-designing your website. Don’t be boring The impact of using emotion in web design is significant and far-reaching. Emotion-based design (also known as affective design) is a design […]