Seven keys to online success Does your website work? And if it does, how do you know? Whether you sell products or services — online or off — your website is probably a customer’s first interaction with your business. So, just like a car, boat, or a home, your website needs to be properly maintained […]
Design
33 Signs
33 signs that you might need a better web designer. Sometimes I get asked: “What’s the difference between a $500 website and one that costs $5,000?” My usual snarky response of “$4,500” no longer gets many laughs, so I came up with this list of things that may indicate that you need a better website. […]
A Single Window
Constraints are good ” … life is much more successfully looked at from a single window, after all.” — F. Scott Fitzgerald / The Great Gatsby 1925 In the context of his masterpiece The Great Gatsby, Fitzgerald probably wasn’t thinking about web design. I get that. More likely, this memorable line suggests that a person […]
The Truth About Logos
Logos are overrated “The truth about logos is that they are not that hard to do. If you ask people in the U.S. what logos they like and recognize, they’ll name Target or Nike. Target for example, is just a dot with a circle around it, that’s all it is. So if you want a […]
The Power of Emotion
Don’t be boring “Don’t mistake legibility for communication. Just because something’s legible doesn’t mean it communicates. More importantly, it doesn’t mean it communicates the right thing. So, what is the message sent before somebody actually gets into the material? I think that’s sometimes an overlooked area.” — David Carson Why is this important? According to […]
