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post is your website accessible

Website accessibility guide

February 22, 2023 by Philip Papeman

Is your business website accessible to everyone? Even those with disabilities? Download our free accessibility guide and learn how to make your website a better experience for all of your visitors. No email required.


What is web accessibility?

Web accessibility is the practice of making websites usable for all visitors, including those with disabilities, impairments, and limitations.

Making your website accessible involves following certain design principles which ensure that people with disabilities or limitations have a similar browsing experience to those who do not.

Besides becoming a growing legal requirement, website accessibility should be an important goal for your business, as it gives all visitors equal access to your content.

Be inclusive to all visitors

As a business owner, you need to be aware of website accessibility. Why? Because around 20% of the visitors to your website may suffer from some type of disability. This could be a physical disability, cognitive disability, or sensory disability, to name just a few examples.

While this number may not seem like a lot, it can add up to a very large number of visitors over the course of a year. How many visitors could your website be losing out on because it’s not accessible?

Accessibility is a choice

Choosing to make your website accessible to all means that you’re making the choice to be inclusive to your website visitors. You’re taking a stance to let every visitor know that they’re welcome and that your business is supportive to their needs.

Website accessibility is a growing legal requirement around the world. Governments and lawmakers are paying attention to the problems disabled users have with websites. Over time, more laws will come into place to help provide a better browsing experience for everyone.

Free accessibility guide

Download our free 13-page easy-to-print guide and learn how you can start to make your website more accessible, providing a welcoming experience for every visitor.

There’s no catch, and you don’t have to give us your email address.

Website accessibility for everyone

  • Learn how assistive technology is crucial for users with visual impairments and how to test your own website.
  • Find out the changes you can make to your images, helping blind or visually impaired users to easily understand the meaning and context.
  • Discover the importance of the colors and fonts that you use on your website, and why these need to be accessible.
  • Learn why video and audio on your website needs to have captions or transcripts available for disabled users.
  • Understand why a third-party overlay or tool won’t make your website accessible, because there’s no such thing as a one-click solution to accessibility.
Download the guide
accessibility guide cover

No email required

Is something really free if you have to provide your email address to get it? Nope. So, as noted above, you don’t need to cough up your email address to download the guide. But if you’d like to receive our monthly newsletter anyway — which often includes accessibility tips — you can subscribe below.

Related

  • 33 signs that you might need a better web designer
  • Web design mistakes
  • Websites that work

Sources

  • Guidance on Web Accessibility and the ADA
  • Understanding WCAG 2.1
  • WCAG 2 Overview

Tools

  • Coolors Color Contrast Checker
  • Overlay Fact Sheet
  • WAVE Web Accessibility Evaluation Tool
  • WebAIM Contrast Checker
  • WebAIM Link Contrast Checker

Filed Under: Design

About Philip Papeman

Philip Papeman is the proprietor of Ern Berck Digital, a web design studio in Chico, California. Since 1999 he's been helping small businesses with thorny problems, entrepreneurs with great ideas, and everyone in between.

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1989
"I'd like to get back to an important point: simplicity. Both HTML and HTTP are breathtakingly simple. This kind of elegance allows for versatility, it allows for universality. And the best part is — the online catalog viewer, the transfer protocol, the web server software — all of it is free."

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