New and Improved
— Hugo Gernsback / Popular Mechanics / October 1963
Our customers demanded a quieter website, so we built one. And we changed our name too. Intelligent Art is now Ern Berck Digital. We didn’t merge, get sued, get sold, or pivot. We still build websites in Chico, California. We just wanted a fresh start, so we changed our name. It’s that simple. If you’d like the rewarding experience of owning a whisper-quiet Ern Berck Digital website with our secret Advanced Page Muffler technology, drop us a line.
* When the chief scientist at Ern Berck Digital read this, he shook his head sadly and said, “It is time we did something about that damned interpreter.”
Websites made simple
Aw jeez, not this stuff again.
If you’ve ever been involved in building a website, you probably didn’t enjoy the process much. It can get frustrating real fast. And that’s too bad. Websites should be fun — Fun to build and fun to manage.
After all, your website is the primary channel that delivers your vision to the world. It’s vital that you enjoy and embrace the journey, so you can learn and improve.
But bringing a vision to life is difficult. It’s all too easy to get stuck in churn: ceaseless email, looming deadlines, endless meetings, and long-term projects based on faulty assumptions.
It doesn’t have to be that way.
The typical web design process has a dozen “phases” and takes months to complete. And when it’s finally over, you just want to forget about it and get back to work.
Our Rapid Web Design framework offers a path to simplify the process, test new ideas, get more done, and do it faster. Plus, you’ll have a lot more fun along the way.
Rapid Web Design
If you build a website with the notion that parts other than HTML are optional, you’ll create a better and stronger website. Based on that philosophy, our web design framework has three simple steps:
- Identify needed core functionality
- Execute functionality using the simplest available technology
- Measure and enhance
In short, we define, design, and refine. There are no wireframes to approve, no mockups to puzzle over, and no personas to invent. You’ll also get no scope creep, budget hassles, or mind-numbing training programs that you’ll never remember.
As a result of this streamlined system, your website gets launched in weeks, not months. And it gets results. Running a business is hard enough. You don’t need more homework.
The power of emotion
Don’t mistake legibility for communication. Just because something’s legible doesn’t mean it communicates. More importantly, it doesn’t mean it communicates the right thing. So, what is the message sent before somebody actually gets into the material? I think that’s sometimes an overlooked area.
— David Carson / TED Talk 2003