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Marketing

Content marketing still works

January 23, 2023 by Philip Papeman

Is quality content still the holy grail of online marketing? If so, what are its benefits and drawbacks? How can you repurpose your content to make it work harder and last longer? Let’s find out. What is content marketing? Content marketing is a strategy that involves creating and sharing valuable, relevant, and consistent online content […]

Filed Under: Marketing

Dark social

October 24, 2022 by Philip Papeman

The term dark social refers to content that people share through private channels — such as email, texting, and messaging apps — that can’t be easily tracked by web analytics software. What is dark social media? If you’ve never heard of “dark social,” don’t feel bad. You’re not alone. In fact, a lot of marketing […]

Filed Under: Marketing

How to promote your website

August 29, 2022 by Philip Papeman

There are over 1.88 billion websites on the internet, so it’s critical that you promote your own site at every opportunity. Learn how with these 13 simple tips. Help people find your new website Google indexes a bazillion new web pages every single day. Most will never receive a human visitor. Why? Because there’s just […]

Filed Under: Marketing

A Facebook page is not a website

May 27, 2022 by Philip Papeman

Nine reasons why a Facebook business page is no substitute for a website If you own a small to medium-sized business (SMB), and you’re serious about establishing a successful online marketing presence, it’s going to take a lot more than Facebook “comments” and “likes.” Even though a Facebook business page can be a powerful way […]

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Marketing for community organizations

August 3, 2021 by Philip Papeman

A simple digital framework for service organizations that will help increase awareness, create interest, and provide a clear and easy-to-use path for supporters to connect and learn. Preserving tradition in a digital world Despite all the changes to the media landscape in the last 20 years, the fundamentals of marketing haven’t changed much. You still […]

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The Boys From Dayton

March 17, 2021 by Philip Papeman

Confessions of an Ad Man At a used bookstore many years ago, I bought a first edition of the 1963 classic Confessions of an Advertising Man by David Ogilvy. Neatly folded and tucked inside the book was this hand-typed memo on Diamond National Corporation letterhead: Required reading The language in the memo seems almost quaint, […]

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What is email marketing

February 17, 2021 by Philip Papeman

Despite all the hype about TikTok, Facebook ads and YouTube videos, there’s still no better way to connect with your customers and grow your business than through email marketing. Yet the vast majority of businesses aren’t using it effectively. Own your audience On any other platform, whether it’s Instagram, YouTube, Facebook, or even Google search […]

Filed Under: Marketing

Sharing Isn’t Reading

September 16, 2020 by Philip Papeman

Just an observation I read an article the other day that suggested that the best length for a blog post was 1,447 words. No more, no less. The author came to this conclusion by analyzing 11.8 million Google search engine result pages (SERPs). He went on to say that “this correlation could be due to […]

Filed Under: Marketing

The truth about inbound marketing

July 15, 2020 by Philip Papeman

Outbound vs inbound marketing You may have heard these terms before and been thoroughly baffled by the confusing definitions you found online. Is it really that complicated? No. Marketing agencies just want you to think it’s some big mystery so they can charge you an arm and a leg for their advice. Not to worry, […]

Filed Under: Marketing

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