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Marketing

How to fail at marketing

June 19, 2024 by Philip Papeman

post the cure for a thriving business

Running a successful business can be a terrible burden. Exhaustion, long hours, no vacations, and little time for your family or hobbies. You’re obviously doing something right if your business is performing beyond your wildest expectations. But there’s no need to suffer when the cure is right in front of you: Stop being a great […]

Filed Under: Marketing

80% are scammers

April 17, 2024 by Philip Papeman

post 80 percent of seo experts are scammers

If your livelihood depends on website traffic, you might be tempted to hire a search engine optimization (SEO) expert to help improve your search rankings. Think again. Destroyed by bad advice If you haven’t noticed, Google Search is broken. It has been for months. Its feeble attempts to deal with generative AI and search result […]

Filed Under: Marketing

Website credibility tips

October 18, 2023 by Philip Papeman

post is your website trusted

By following a few suggestions, you can enhance your website’s credibility, gain the trust of your visitors, improve your online reputation, and maybe even boost your search engine rankings. Do visitors trust your website? Have you ever visited a website and thought “Uh-oh, I’m not sure I can trust this place?” Sure you have, and […]

Filed Under: Marketing

Social media advocacy

July 19, 2023 by Philip Papeman

post how to turn employees into advocates

Social media advocacy is a powerful strategy that encourages employees to actively promote their company on personal social media accounts. Executed properly, it can significantly improve a company’s reach and brand awareness. What is social media employee advocacy? “Social media employee advocacy” refers to the practice of employees actively promoting and supporting their company or […]

Filed Under: Marketing

ZMOT

June 21, 2023 by Philip Papeman

post what the hell is zmot

The internet has forever changed how we decide what to buy. Google calls this online decision-making moment the zero moment of truth – or simply ZMOT. What is a moment of truth? In marketing, a “moment of truth” refers to a critical point in a customer’s journey when they make a decision that significantly impacts […]

Filed Under: Marketing

Content marketing still works

January 23, 2023 by Philip Papeman

post is content marketing dead

Is quality content still the holy grail of online marketing? If so, what are its benefits and drawbacks? How can you repurpose your content to make it work harder and last longer? Let’s find out. What is content marketing? Content marketing is a strategy that involves creating and sharing valuable, relevant, and consistent online content […]

Filed Under: Marketing

Dark social

October 24, 2022 by Philip Papeman

post what the hell is dark social

The term dark social refers to content that people share through private channels — such as email, texting, and messaging apps — that can’t be easily tracked by web analytics software. More importantly, the term can also apply to referrals from mainstream social media that are incorrectly categorized as “direct” traffic. What is dark social […]

Filed Under: Marketing

How to promote your website

August 29, 2022 by Philip Papeman

post how can i promote my business website

There are over a billion websites on the internet, so it’s critical that you promote your own site at every opportunity. Learn how with these simple tips. Help people find your new website Google indexes a bazillion new web pages every single day. Most will never receive a human visitor. Why? Because there’s just too […]

Filed Under: Marketing

A Facebook page is not a website

May 27, 2022 by Philip Papeman

post i have a facebook page. why do i need a website

There are dozens of digital marketing channels available to reach your audience, but none are more powerful than your own business website. Whether you’re selling products, services, memberships, or education, that’s where it all starts. What is a Facebook business page? A Facebook business page is a free platform on Facebook that allows businesses, brands, […]

Filed Under: Marketing

Marketing for community service organizations

August 3, 2021 by Philip Papeman

post can service organizations survive and thrive

A simple online framework for community service organizations that will help increase awareness, create interest, and provide a clear and easy-to-use path for supporters to connect and learn. Preserving tradition in a digital world Despite all the changes to the media landscape in the last 20 years, the fundamentals of marketing haven’t changed much. You […]

Filed Under: Marketing

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