There are over 1.88 billion websites on the internet, so it’s critical that you promote your own site at every opportunity. Learn how with these 13 simple tips. Help people find your new website Google indexes a bazillion new web pages every single day. Most will never receive a human visitor. Why? Because there’s just […]
Marketing
A Facebook page is not a website
Nine reasons why a Facebook business page is no substitute for a website If you own a small to medium-sized business (SMB), and you’re serious about establishing a successful online marketing presence, it’s going to take a lot more than Facebook “comments” and “likes.” Even though a Facebook business page can be a powerful way […]
Marketing for Community Organizations
Preserving tradition in a digital world. Despite all the changes to the media landscape in the last 20 years, the fundamentals of marketing haven’t changed much. You still need to get people’s attention, and hold it long enough to make a positive impression that leads to interaction. It’s still about creating opportunities to start a […]
The Boys From Dayton
Confessions of an Ad Man At a used bookstore many years ago, I bought a first edition of the 1963 classic Confessions of an Advertising Man by David Ogilvy. Neatly folded and tucked inside the book was this hand-typed memo on Diamond National Corporation letterhead: Required reading The language in the memo seems almost quaint, […]
What is Email Marketing
Most folks get it wrong Despite all the hype about TikTok, Facebook ads and YouTube videos, there’s still no better way to connect with your customers and grow your business than through email marketing. Yet the vast majority of businesses aren’t using it effectively. Own your audience On any other platform, whether it’s Instagram, YouTube, […]
Sharing Isn’t Reading
Just an observation I read an article the other day that suggested that the best length for a blog post was 1,447 words. No more, no less. The author came to this conclusion by analyzing 11.8 million Google search engine result pages (SERPs). He went on to say that “this correlation could be due to […]
The Truth About Inbound Marketing
Outbound vs inbound marketing You may have heard these terms before and been thoroughly baffled by the confusing definitions you found online. Is it really that complicated? No. Marketing agencies just want you to think it’s some big mystery so they can charge you an arm and a leg for their advice. Not to worry, […]
