A decade ago I was the marketing director at a community bank. Back then, promotional advertising was pretty straightforward. In a small town, your choices are limited: you’ve got local television, a few radio stations, one daily newspaper, and maybe a weekly tabloid. We almost exclusively used the local daily newspaper. We’d run quarter-page ads… [Read more]
Marketing
The boys from Dayton
Some good basic thinking. At a used bookstore a few years ago, I bought a first edition of the 1963 classic Confessions of an Advertising Man by David Ogilvy. Neatly folded and tucked inside the book was this hand-typed memo on Diamond National Corporation letterhead: Um, okay. So what? The language in the memo seems… [Read more]
Outbound marketing lives!
What they don’t tell you about inbound marketing. Simply stated, you interrupt customers with a message designed to get them to raise their hand. That’s the way they volunteer or say “yes” to begin a rewarding exchange of information accomplished over time, which builds trust that you can leverage into a sales relationship. But the… [Read more]
