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Ern Berck Digital

Web design in Chico, California

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System

Define. Design. Refine.


Website development has been called “the most hostile engineering environment imaginable.” That sounds scary, but it’s accurate. Websites are complicated — they have lots of moving parts. Wrangling those parts into a useful customer experience takes a lot of skill. Try to do it yourself and you’ll quickly learn the “hostile” part.

round wave

The problem

The old-fashioned approach to website design involves all sorts of static files like wireframes, mood boards, mockups, and “stylescapes.” Unfortunately, few of these files are functional: you can’t click, slide, scroll, navigate, select, or resize. After a few weeks into your project, you’ve got a jumbled collection of files that you can’t make sense of.

The solution

By eliminating most of these questionable activities, our painless 3-step system shortens the whole development process by weeks. This saves you time, money, and frustration. It’s also really simple — First we make it work, then we make it work better.

We even provide a fully functional demonstration website to share progress during the design process. No more cryptic PDFs or baffling mockups to decipher and approve. And no more goofy “client portals” you need to log into to see what’s going on.

Our system

Effective because we have a clear and tested process.

01

Define

There’s no need for committees, teams, PowerPoint presentations, or conference calls. We start by answering a few simple questions:

  • What is the problem?
  • What resources (money, people, skills, time) are available to solve the problem?
  • Based on your current resources, what skills and technology are obtainable to provide a solution?

02

Design

Based on answers to the questions above, we begin building your website guided by the following principles:

  • Design with the notion that parts other than HTML and CSS are optional.
  • Execute core functionality using the simplest available technology.
  • Provide a fully functional demonstration site to share progress during the design process.

03

Refine

High performance websites aren’t built overnight — They’re the result of hundreds of small refinements over time. That’s why we always include a post-launch support period to monitor site performance and make incremental site improvements. A few of the metrics we focus on are:

  • Page speed optimization
  • Content review and refinement
  • Website architecture and usability

Build a marketing machine

For a more in-depth look at the structure that guides our development and design decisions, please review our digital marketing framework. It includes the six key elements necessary to position your website in the marketplace.

Framework details

Where are the cat videos?


Except for you, no one is going to visit your website because of its cool design. People show up for the content and cat videos. Design makes the content easy to find and a pleasure to use, but it’s not what people are after. The Web is made of content. Design is what holds all that content in place.

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1989
"I'd like to get back to an important point: simplicity. Both HTML and HTTP are breathtakingly simple. This kind of elegance allows for versatility, it allows for universality. And the best part is — the online catalog viewer, the transfer protocol, the web server software — all of it is free."

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