Rarely Answered Questions Finding direct answers to basic questions about a business shouldn’t be so difficult. Do we really expect potential customers to endure an online scavenger hunt just to figure out what we do? What do customers really want to know? We all know what an FAQ is: Frequently Asked Questions. These lists are […]
Business
Customer Service
Have you ever tried to get help from a real human at Google, Comcast, or — heaven forbid — Facebook? Don’t bother. You’ll likely get a bot, or worse. What happened to customer service? Believe it or not, there was a time in the not too distant past when companies actually prided themselves on face-to-face […]
Website maintenance plans
If you build a website you can’t manage or promote, you haven’t solved a problem — You’ve created one. Launching a website isn’t the end of the process, it’s just the beginning. You need a maintenance plan. What is a website maintenance plan? Websites require ongoing attention to stay secure, functional, relevant, and effective. A […]
The trouble with outsourcing
You may not know it, but many web design agencies outsource much — if not all — of their design and development work. Often to inexpensive overseas freelancers. Outsourcing is more common than you think Outsourcing isn’t necessarily a bad thing. There just seems to be so much of it going on these days. From […]