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Thoughts

The Truth About Logos

December 16, 2020 by Philip Papeman

slide post the truth about logos

Logos are overrated “The truth about logos is that they are not that hard to do. If you ask people in the U.S. what logos they like and recognize, they’ll name Target or Nike. Target for example, is just a dot with a circle around it, that’s all it is. So if you want a […]

Filed Under: Design

Smart People

November 18, 2020 by Philip Papeman

post slide smart people

Don’t tell me what to do. “It doesn’t make sense to hire smart people and then tell them what to do. We hire smart people so they can tell US what to do.” — Steve Jobs 1955–2011 Amen. I reckon maybe 20% of big employers get this. The rest insist on second-guessing your every move […]

Filed Under: Culture

Email Is Hard

October 21, 2020 by Philip Papeman

post slide email is hard the killer app

Almost indispensable If you run a business there are few things worse than a broken email system. And here’s the rub — It’s pretty obvious when you’re not getting any email, but when you’re not getting just some of it, it’s much tougher to diagnose. And fix. The problem, of course, is that a lot […]

Filed Under: Technology

Sharing Isn’t Reading

September 16, 2020 by Philip Papeman

post slide the gettysburg address is only 272 words

Just an observation I read an article the other day that suggested that the best length for a blog post was 1,447 words. No more, no less. The author came to this conclusion by analyzing 11.8 million Google search engine result pages (SERPs). He went on to say that “this correlation could be due to […]

Filed Under: Marketing

Inspiration Is For Wimps

August 19, 2020 by Philip Papeman

post slide inspiration is for wimps

No shining moments It’s very trendy nowadays to peddle “inspirational” books and courses about “finding your passion.” And I suppose there’s a certain hopeful charm to the notion that one day your true calling will reveal itself in a single shining moment. I guess it happens to some people, but not many. And certainly not […]

Filed Under: Culture

The Truth About Inbound Marketing

July 15, 2020 by Philip Papeman

slide post outbound marketing lives

Outbound vs inbound marketing You may have heard these terms before and been thoroughly baffled by the confusing definitions you found online. Is it really that complicated? No. Marketing agencies just want you to think it’s some big mystery so they can charge you an arm and a leg for their advice. Not to worry, […]

Filed Under: Marketing

The Power of Emotion

June 17, 2020 by Philip Papeman

post slide the power of emotion

Don’t be boring “Don’t mistake legibility for communication. Just because something’s legible doesn’t mean it communicates. More importantly, it doesn’t mean it communicates the right thing. So, what is the message sent before somebody actually gets into the material? I think that’s sometimes an overlooked area.” — David Carson Why is this important? According to […]

Filed Under: Design

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1989
"I'd like to get back to an important point: simplicity. Both HTML and HTTP are breathtakingly simple. This kind of elegance allows for versatility, it allows for universality. And the best part is — the online catalog viewer, the transfer protocol, the web server software — all of it is free."

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