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Ern Berck Digital

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Thoughts

New Year’s Resolutions 2025

January 1, 2025 by Philip Papeman

It's 2025. Happy New Year.

It’s 2025. You can stop wasting time on newsletters, webinars, funnels, secret circles, storytelling, and Google. Happy New Year 2024 was weird. Seriously, 2024 was a troubling year on a lot of fronts. However, on a more positive note, some of the upheaval has relieved you of the burden of worrying about many popular marketing […]

Filed Under: Signals

The Grinch figures out Christmas

December 25, 2024 by Philip Papeman

It came without ribbons! It came without tags!

It came without ribbons!It came without tags!It came without packages, boxes or bags! Merry Christmas How could it be so? And the Grinch, with his grinch-feet ice-cold in the snow,stood puzzling and puzzling: How could it be so? It came without ribbons! It came without tags!It came without packages, boxes or bags. And he puzzled […]

Filed Under: Signals

Questionable marketing stuff

December 18, 2024 by Philip Papeman

Do I really need personas, storytelling, mood boards, journey mapping, or brand archetypes?

Do I really need personas, storytelling, mood boards, journey mapping, or brand archetypes? Nope. Just say no When searching for a web designer, you’ll likely encounter a baffling array of packages, plans, processes, and magic products. These “special” services are easy to spot — their titles typically feature buzzwords like blueprint, playbook, workshop, or roadmap. […]

Filed Under: Signals

AI adoption slows to a crawl

December 11, 2024 by Philip Papeman

Has AI adoption slowed?

Has AI adoption slowed? Yes. To a crawl. Use of AI among U.S. workers stalls Despite ongoing enthusiasm from tech-happy management, the adoption of artificial intelligence (AI) by U.S. workers has slowed to a crawl. The latest Slack Workforce Index reveals that AI adoption rates among American employees have effectively stalled over the past three […]

Filed Under: Signals

The truth about ads for free websites

December 4, 2024 by Philip Papeman

the truth about ads for free websites

If you’re a good enough web designer to charge for your work, then why would you run ads to give away websites for free? You wouldn’t. Are free websites really free? Unlikely. Any web designer or marketing agency that’s paying for ads to give away free websites is probably working some sort of angle that’s […]

Filed Under: Signals

What is generative engine optimization?

November 27, 2024 by Philip Papeman

What the hell is GEO?

What the hell is GEO? Don’t ask. GEO is the new SEO. GEO stands for generative engine optimization. It’s the shiny new thing that the search engine optimization (SEO) industry will be trying to sell you in 2025. What does it do? GEO claims to optimize website content for generative AI platforms like ChatGPT, Gemini, […]

Filed Under: Signals

Messaging versus design

November 20, 2024 by Philip Papeman

Is messaging more important than design?

Is messaging more important than design? Wrong question. Beware of amateurs. If your web designer claims that messaging is more important than design, they’re either confused or inexperienced. How so? Design isn’t just about how something looks. As Steve Jobs put it: “Design is how it works.” When it comes to websites, that includes architecture, […]

Filed Under: Signals

Soul-infused website design

November 13, 2024 by Philip Papeman

berck signal what is soul-infused website design

“What is soul-infused website design?” Hmm. We were stumped. We’ll admit it — we had no idea what this was. As dedicated professionals, we try to stay informed about the latest web design breakthroughs, but we clearly missed this one. So, we asked ChatGPT. Here’s what she came up with: “Rather than focusing purely on […]

Filed Under: Signals

Designers versus artists

November 6, 2024 by Philip Papeman

berck signal designers versus artists

“What’s the difference between a designer and an artist?” Purpose. First off, we’re designers, not artists. Design isn’t self-expression, it’s thoughtful discipline. Designers make things that solve problems within a set of constraints. Sure, we get “creative” when we build stuff, but unlike artists, we work to solve real problems — not to present our […]

Filed Under: Signals

Talking to algorithms

October 30, 2024 by Philip Papeman

berck signal talking to algorithms

Do you really want an algorithm talking to your customers? Maybe not. Do you even know what an algorithm is? Do your customers? Simply put, an algorithm is a set of rules that a software program follows to solve a problem or complete a task. They’re central to how artificial intelligence (AI) marketing tools — […]

Filed Under: Signals

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Sir Tim Berners-Lee 2019
"The fight for the web is one of the most important causes of our time. Today, half of the world is online. It is more urgent than ever to ensure the other half are not left behind offline, and that everyone contributes to a web that drives equality, opportunity and creativity."

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