Does social media engagement really matter? From the beginning of social media (around 1997), post “engagement” has always been promoted as one of its most valuable and defining features. Liking, commenting, following, and sharing were all types of social media interaction considered essential to a company or individual. Even today, social media “success” is typically […]
Thoughts
A Facebook page is not a website
There are dozens of digital marketing channels available to reach your audience, but none are more powerful than your own business website. Whether you’re selling products, services, memberships, or education, that’s where it all starts. A Facebook page is no substitute for a website If you own a small to medium-sized business (SMB), and you’re […]
SEO myths
For the uninitiated, SEO is short for search engine optimization. It’s a mostly overhyped collection of methodologies (many questionable) for improving the search engine rankings of websites. In other words, trying to game Google. 19 common SEO myths In short, search engine optimization (SEO) is the process of maximizing the number of visitors to a […]
Marketing for community organizations
Here we present a simple online framework for service organizations that will help increase awareness, create interest, and provide a clear and easy-to-use path for supporters to connect and learn. Preserving tradition in a digital world Despite all the changes to the media landscape in the last 20 years, the fundamentals of marketing haven’t changed […]
Websites that work
In this short guide to building and managing an effective website, we’ll explore seven critical steps that will help get your site functioning at the highest level. Seven keys to online success Is your website working hard for your business? And if it is, how do you know? Whether you sell products or services — […]
Vague But Exciting
The dawn of the World Wide Web Have you ever wondered about the origin of the World Wide Web? The passages below are from an online book (see below) by Jeremy Keith. He can explain it far more eloquently — and with much more authority — than I could. Enjoy. Complex machinery Right now humanity’s […]
33 Signs
33 clues that you might need a better web designer. Don’t get us wrong — Not all inexpensive websites are crummy. But if you’re not thrilled with your current website, this might help explain why. Is your website guilty? If your livelihood depends on your online presence, then there are few things worse than a […]
da Vinci Was a Doodler
Why so few paintings? You’re no doubt familiar with Leonardo da Vinci, the 15th century artist most famous for painting the Mona Lisa and The Last Supper. But maybe you didn’t know that he was also a sculptor, engineer, architect, and inventor. In fact, despite his wizardry with a brush, only 15 paintings have been […]
The Boys From Dayton
Confessions of an Ad Man At a used bookstore many years ago, I bought a first edition of the 1963 classic Confessions of an Advertising Man by David Ogilvy. Neatly folded and tucked inside the book was this hand-typed memo on Diamond National Corporation letterhead: Required reading The language in the memo seems almost quaint, […]
What is email marketing
Despite all the hype about TikTok, Facebook ads and YouTube videos, there’s still no better way to connect with your customers and grow your business than through email marketing. Yet the vast majority of businesses aren’t using it effectively. Own your audience On any other platform, whether it’s Instagram, YouTube, Facebook, or even Google search […]
