“What is soul-infused website design?”
Hmm.
We were stumped.
We’ll admit it — we had no idea what this was. As dedicated professionals, we try to stay informed about the latest web design breakthroughs, but we clearly missed this one.
So, we asked ChatGPT. Here’s what she came up with:
“Rather than focusing purely on aesthetics or functional elements like navigation and loading speed, soul-infused web design combines storytelling, mindfulness, and authenticity to bring a sense of purpose, emotional resonance, and alignment with the brand’s core values. It aims to connect with users on a personal level, fostering trust, engagement, and a deep sense of connection during the purchase experience.”
So now you know. It could be a real thing. Or maybe it’s an AI hallucination.
Here’s our take.
It’s common for amateur web designers to invent services with trendy names in an effort to impress clients and make sales. Don’t fall for it. If it sounds dopey, it probably is.
Some other stuff you can safely avoid:
- Brand archetypes
- Journey mapping
- Mood boards
- Deep-dive messaging
- Anything with the word “funnel” in it
