• Skip to primary navigation
  • Skip to main content
  • Skip to footer
ern berck digital logo cc5600

Ern Berck Digital

Web design in Chico, California

  • Services
  • Work
  • About
  • Pricing
  • Thoughts
  • Contact
berck signal social media activity

Social media activity

October 9, 2024 by Philip Papeman


I own a small business. Do I really need to be active on all social media channels?

Yeah, maybe.


90% of life is showing up.

Just because you don’t like a particular social media channel, doesn’t mean that your potential customers don’t.

I’m not suggesting that you post five times a day on every social media platform. That would be dumb. What I am suggesting, is that you post maybe three times a week on your favorite channels, then maybe once a month on your not-so-favorites.

Why?

Because social media marketing is just the game you have to play because potential clients will look around and wonder why you didn’t show up.

They’ll notice your absence more than your presence.

It’s easier than it sounds.

Filed Under: Signals

About Philip Papeman

Philip Papeman is the proprietor of Ern Berck Digital, a web design studio in Chico, California. After successful careers in hospitality, broadcasting, and finance, his focus shifted to web design and development. Since 1999 he's been helping small businesses with thorny problems, entrepreneurs with great ideas, and everyone in between.

Footer

Explore

  • FAQ
  • Trending
  • Accessibility
  • Resources
  • Privacy
  • Terms
  • Site Map

Websites built by humans in Chico, California.

Reach a human

Search

Follow

ern berck logo

Sir Tim Berners-Lee 2019
"The fight for the web is one of the most important causes of our time. Today, half of the world is online. It is more urgent than ever to ensure the other half are not left behind offline, and that everyone contributes to a web that drives equality, opportunity and creativity."

Copyright © 1960–2025 Ern Berck Digital | Chico, CA | We build websites. Forged in America. Powered by code.