“Do I really need nine call-to-action buttons on my home page?”
No. God no.
Button madness.
It’s real trendy these days to stuff as many call-to-action buttons onto a web page as possible. You can thank the fans of a wildly popular “storytelling” framework for this annoying fad.
According to them, your website visitors are clueless and have no idea of what they want to do. So you need to tell them — every half-inch or so — with big bold buttons.
These “experts” are wrong. Real designers don’t follow trends. They build positive user experiences that help meet objectives.
