No shining moments It’s very trendy nowadays to peddle “inspirational” books and courses about “finding your passion.” And I suppose there’s a certain hopeful charm to the notion that one day your true calling will reveal itself in a single shining moment. I guess it happens to some people, but not many. And certainly not […]
Thoughts
The truth about inbound marketing
Outbound vs inbound marketing You may have heard these terms before and been thoroughly baffled by the confusing definitions you found online. Is it really that complicated? No. Marketing agencies just want you to think it’s some big mystery so they can charge you an arm and a leg for their advice. Not to worry, […]
The power of emotion
When done properly, color, images, typography, and layout can generate a lot of emotion. That’s something to think about when you’re doing your next sales presentation. Or re-designing your website. Don’t be boring The impact of using emotion in web design is significant and far-reaching. Emotion-based design (also known as affective design) is a design […]
