The choice of a website host directly impacts performance, reliability, scalability, and security. Other than design, it’s the single most important decision you’ll make regarding your website. Why is website hosting such a big deal? We know it’s not glamorous, but it is critical. Choosing the right website host is essential because it enables reliable […]
Social proof explained
Ever wonder why we tend to follow the crowd? Why do we often choose to do what others are doing, or buy products that other people have recommended? Why do we behave like sheep? The answer lies in social proof, a powerful psychological phenomenon that shapes our decisions and behaviors. What is social proof? Social […]
The bus factor
If you don’t know what a “bus factor” is, that’s okay — most people don’t. It’s an arcane term used mostly in the software development industry. But if you own a business with a website, the concept is worth exploring. What is the bus factor? Historically, the “bus factor” is a term used in software […]
Website accessibility guide
Is your business website accessible to everyone? Even to those with disabilities? Learn how to make your website a better experience for all of your visitors. What is web accessibility? Web accessibility is the practice of making websites usable for all visitors, including those with disabilities, impairments, and limitations. Making your website accessible involves following […]
Content marketing still works
Is quality content still the holy grail of online marketing? If so, what are its benefits and drawbacks? How can you repurpose your content to make it work harder and last longer? Let’s find out. What is content marketing? Content marketing is a strategy that involves creating and sharing valuable, relevant, and consistent online content […]
Web design mistakes
An exploration of 42 of the most common website design mistakes you’re likely to come across on the internet, including comments on typography, layout, images, usability, and more. 42 common website design mistakes We’re often asked to audit websites for performance, conversion, and design issues. This article highlights some of the most frequent design mistakes […]
Fundamentals of SEO
Search engine optimization is typically broken down into four distinct disciplines, often referred to as the “four pillars of SEO.” Here we add brand awareness as the fifth pillar. SEO and Google Search engine optimization (SEO) is a controversial topic and every “expert” has their own opinions and theories about it. We’re not experts, so […]
Dark social
The term dark social refers to content that people share through private channels — such as email, texting, and messaging apps — that can’t be easily tracked by web analytics software. More importantly, the term can also apply to referrals from mainstream social media that are incorrectly categorized as “direct” traffic. What is dark social […]
The trouble with outsourcing
You may not know it, but a lot of marketing agencies outsource most of their website design work to inexpensive overseas freelancers. You’re entitled to know who will be doing the actual work, and where they’re located. Outsourcing is common Probably much more common than you think. That’s not necessarily a bad thing, but there […]
How to promote your website
There are over a billion websites on the internet, so it’s critical that you promote your own site at every opportunity. Learn how with these simple tips. Help people find your new website Google indexes a bazillion new web pages every single day. Most will never receive a human visitor. Why? Because there’s just too […]
