Is messaging more important than design?
Wrong question.
Beware of amateurs.
If your web designer claims that messaging is more important than design, they’re either confused or inexperienced.
How so?
Design isn’t just about how something looks.
As Steve Jobs put it: “Design is how it works.”
When it comes to websites, that includes architecture, performance, layout, typography, color, navigation, images, interactions, animation — and yes, messaging.
In fact, your brand and messaging not only influence your design, they often define it.
So, the real question might be: “Do I need a better web designer?”
Related
Sources
- The New York Times (Nov 30, 2003)
