Confessions of an Ad Man At a used bookstore many years ago, I bought a first edition of the 1963 classic Confessions of an Advertising Man by David Ogilvy. Neatly folded and tucked inside the book was this hand-typed memo on Diamond National Corporation letterhead: Required reading The language in the memo seems almost quaint, […]
Marketing
What is email marketing
Despite all the hype about TikTok, Facebook ads and YouTube videos, there’s still no better way to connect with your customers and grow your business than through email marketing. Yet the vast majority of businesses aren’t using it effectively. Own your audience On any other platform, whether it’s Instagram, YouTube, Facebook, or even Google search […]
Short versus long content
Do people really read long-form content? Or, do they just scan, scroll, scan some more, then share — leaving the impression that they actually read something in its entirety. The best length for a blog post I read an article the other day that suggested that the best length for a blog post was 1,447 […]
How inbound marketing really works
Inbound marketing is often presented as the go-to strategy for building customer relationships. But inbound marketing on its own isn’t always enough. To be successful, businesses must first capture attention through outbound marketing. Inbound vs outbound marketing You may have heard these terms before and been thoroughly baffled by the confusing definitions you found online. […]
