If your livelihood depends on website traffic, you might be tempted to hire a search engine optimization (SEO) expert to help improve your search rankings. Think again.
Destroyed by bad advice
If you haven’t noticed, Google Search is broken. It has been for months. Its feeble attempts to deal with generative AI and search result spam have been disappointing and shocking for a company with such resources and clout.
At worst, Google has decimated a lot of good websites — And the livelihoods of a great many people along with them. At best, they’ve had plenty of co-conspirators, as pointed out by Kristi Hines on Twitter (X).
Kristi Hines on Twitter (X):
If you don’t have a Twitter (X) account, there’s a copy of the post after the live feed.
Copy of post
Nothing to see here, just another small publisher completely obliterated by Google for following bad SEO advice.
Imagine starting a business, building a website, quitting your job, hiring people, working, working, working, and then BOOM.
Everything you’ve worked for is gone. No clear way to recover it.
It’s all just a loss.
Not everyone who builds a website is a marketer or SEO. Not everyone who follows bad SEO advice knows it’s bad. They just see another marketing tactic in a sea of marketing advice that has a lot of likes or views and appears to work.
They don’t realize that this bad advice has the potential to completely destroy them.
Summary
It’s been estimated that 80% of the experts selling search engine optimization (SEO) services are scammers. Of the remaining 20%, most are clueless. They’re not being malicious, or intentionally trying to ruin your business, they just don’t know any better.
