Website usability audit
If your website is okay but you know there’s room for improvement, we can take a comprehensive look and recommend changes. Sometimes a time-consuming rebuild isn’t necessary, sometimes it is. Either way, you’ll get an unvarnished opinion.
Website analysis and guidance
You know everything that’s right with your site, but your customers know everything that’s wrong. The broken links, popups, and trapdoors you’ve learned to overlook quickly become their headaches and frustrations.
After our comprehensive website usability audit:
- You’ll know exactly how your site’s customer experience stacks up.
- You’ll have recommendations on short-term fixes you can implement right now.
- You’ll get a roadmap for longer-term fixes that could require a major redesign.
What we do
Our in-depth website audit includes the following steps:
01. Research
First, we’ll do a thorough technical assessment of your website. This process may also involve poking around into site ownership and registration details. If that makes you squeamish, please let us know before we start.
This stage typically includes:
- Examine site technical details (domain, hosting, CDN, email, etc)
- Map the current site navigation structure
- Analyze internal links
- Explore external links
- Review XML sitemap
- Examine how site is indexed by Google
- Check for broken links
- Check for backlinks
Important
Obviously, if you’d like us to audit your website on such a granular level, we’ll need administrative access (user names and passwords) to all relevant systems and platforms. If this may be an issue, please let us know.
02. Analysis
We’ll work with you to determine common tasks and scenarios your visitors have in mind when they visit your website.
Then we’ll use these tasks and scenarios — or “journeys” — to examine your existing site and record every usability and customer experience issue we encounter.
Some of the tools and procedures we use in this evaluation include:
- Google PageSpeed Insights audit
- Content examination
- WAVE Web Accessibility evaluation
- Media management evaluation
- Social media participation
03. Recommendations
Next, we’ll deliver a report detailing guidance and short-term fixes that can be implemented now, within the context of your website’s current design.
Additionally, we may highlight long-term issues that can be fixed with a more significant redesign (which we can help you with as well).
04. Implementation (optional)
If you’d like, we can work with you to implement the short-term fixes we recommend. Plus we can develop a proposal for a future redesign to address the deeper usability and customer experience issues. The cost of this phase will vary depending on the scope and length of the engagement.
Website usability audit FAQ
Q: How much does a website audit cost?
Our website audits start at $500 and take 1–2 weeks to complete. If you’d like to have us build you a new website, the audit cost will be deducted from the price.
Q: What makes your website audit process different?
No usability analysis is complete without detailed recommendations that you can use to improve your site immediately. That’s why we don’t just point out your site’s weaknesses — We deliver concrete solutions and then work with you to implement them.
Q: Can’t we just do this ourselves?
It’s often difficult for a small business to objectively analyze its own website. In addition to our extensive expertise, we bring a fresh set of eyes and the kind of unbiased viewpoint you just can’t get from your employees or friends.
Q: How are your reports delivered?
All reports are delivered as digital PDF documents. We’d be happy to review and discuss the documents with you over the phone.
Q: Can I see an example of a completed report?
Sorry, client reports are confidential. But you can contact us and we’ll answer any questions you might have.
